ABOUT US

Our History

Our founder is our great grandfather, Mr. Chellam Chettiar. He first started the business as a Pawn broker in the year 1904. He established his shop at the Keela Marat street. Overtime, with sheer hard work and customer support, our grandfather Mr. Arunachalam Chettiar and his brother, developed it into a jewellery store in the year 1927 in the name Selva Maligai Jewellery.

In the year 1947, the store was further developed into an exquisite showroom at the South Avani Moola Street housing the best of designs and collections to cater to our customers needs and likeness. We take pride in the fact that each of our staff lives our values in every interaction with our clients. This has been our ultimate encouragement in venturing into opening a new showroom in the year 2017 at Poriyalar Nagar in Natham Road.

S. Cellam Chettiyar
S.S. Arunachalam
Chettiyar
S.S.A. Vasudevan Chettiyar

S.S.A.V Suresh Kumar

S.S.A.V Ragavan

S. Arun Kumar

S. Ganesh Kumar

R. Praveen

Time Line of Our History

1904

Our founder is our great grandfather, Mr. Chellam Chettiar. He first started the business as a Pawn broker in the year 1904. He established his shop at the Keela Meerat street.

1927

Overtime, with sheer hard work and customer support, our grandfather Mr. Arunachalam Chettiar and his brother, developed it into a jewellery store in the year 1927 in the name Selva Maligai Jewellery

1947

In the year 1947, the store was further developed into an exquisite showroom at the South Avani Moola Street housing the best of designs and collections to cater to our customers needs and likeness.

2017

We take pride in the fact that each of our staff lives our values in every interaction with our clients. This has been our ultimate encouragement in venturing into opening a new showroom in the year 2017 at Poriyalar Nagar in Natham Road.

Who We Are

Vision

We are leading destination for high quality fine jewellery with strikingly exquisite designs. We aim at revolutionizing the fine jewellery with a firm focus on craftsmanship, quality and customer experience. With cutting edge innovation and latest technology, we make sure the brilliance is well reflected in all our jewellery.

Mission

To become a prime jewellery retail outlet displaying an array of designs to suit every mood, budget and occasion. We believe in lifelong relationship and provide our customers with unceasing quality of service. Giving our customers with unique, customized designs and good quality. To not be just competitive but also honest where our prices

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